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    <title type="text">Texas Funeral Directors Association</title>
    <subtitle type="text">Texas Funeral Directors Association:</subtitle>
    <link rel="alternate" type="text/html" href="http://www.tfda.com/index.php/site/index/" />
    <link rel="self" type="application/atom+xml" href="http://tfda.com/index.php/site/atom/" />
    <updated>2010-08-13T20:02:27Z</updated>
    <rights>Copyright (c) 2010, Karen Grice</rights>
    <generator uri="http://expressionengine.com/" version="1.6.9">ExpressionEngine</generator>
    <id>tag:tfda.com,2010:08:12</id>


    <entry>
      <title>Texas Funeral Directors Week</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/texas_funeral_directors_week/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.164</id>
      <published>2010-08-12T22:00:26Z</published>
      <updated>2010-08-13T20:02:27Z</updated>
      <author>
            <name>Karen Grice</name>
            <email>admin@tfda.com</email>
                  </author>

      <content type="html"><![CDATA[
        <p>Texas Funeral Directors week will be October 3-9, 2010.&nbsp; In the August 2010 copy of the <span style="text-decoration: underline;">Texas Director</span>, Alice Adams wrote an article making suggestions for celebrating the event in your community.&nbsp; In case you haven't seen the article yet or don't have access to a copy of the <span style="text-decoration: underline;">Texas Director</span>, her article follows:</p>
<h3>10 Great Ideas for Texas Funeral Directors Week</h3>
<p>How will your firm celebrate the fifth annual Texas Funeral Directors Week, scheduled Oct. 3-9, 2010?&nbsp; Don't miss this unique opportunity to educate the communities you serve as well as be recognized for the care you provide for families across your region and the state.&nbsp; Your first step should be to request a proclamation from your local city council or county commission that officially recognizes Oct. 3-9 as Texas Funeral Directors Week (a similar statewide proclamation will be signed by Gov. Rick Perry).&nbsp; Next, begin planning a special event or reception open to the community and sponsored by your firm and its employees.&nbsp; These special activities tied to Texas Funeral Directors Week have earned TFDA members very positive media coverage over the years.&nbsp; Don't be surprized, however, if a reporter want to focus less on the particlular event you're doing and more on topics such as trends in funeral service, new services your firm is offering, the history of your firm or a connection between your firm and a local historical event.&nbsp; Either way, your name and profession will get some positive attention.&nbsp; Stumped for ideas on how to celebrate the special week?&nbsp; Try one or more of the suggestions listed below:</p>
<ol start="1">
<li value="0">Make a donation to a local service organization or agency that helps less fortunate members of your community.</li>
<li value="0">Offer educational talks about the value of memorialization and the partnership funeral directors offer during a time of loss.</li>
<li value="0">Involve your staff in a hands-on community project.</li>
<li value="0">Work with local schools, law enforcement, etc. in emphasizing safety, i.e., children's car seats, seatbelts, prom night safety or safety in the home.</li>
<li value="0">Hold a Sunday afternoon musical program a few times a year that's open to the community and invite local musicians, vocalists, choirs or others to perform.</li>
<li value="0">If you are a combination location, work with your local historical society to organize a history walk through the cemetery, pointing out the grave sites of former mayors, local celebrities and even a few rascals.</li>
<li value="0">Become the "go to" resource regarding death care for the local media, educators and law makers.</li>
<li value="0">Host a three-part series for the community regarding end-of-life issues, including planning a funeral services.&nbsp; Invite attorneys, insurance people, hospice officials and other local experts to participate in the series.</li>
<li value="0">Publicize the steps you've taken to become a "green" firm and make green strategies&nbsp; for individuals available throughout the commmunity.</li>
<li value="0">Partner with local Boy Scout and Girl Scout officials.&nbsp; Eagle Scouts and Senior Girl Scouts, in particular, always need ideas for projects.</li>
</ol> 
      ]]></content>
    </entry>

    <entry>
      <title>14 Things Smart Leaders are Doing Right Now</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/14_things_smart_leaders_are_doing_right_now/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.152</id>
      <published>2010-03-16T10:11:41Z</published>
      <updated>2010-03-16T10:14:42Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Economy"
        scheme="http://tfda.com/index.php/site/C9/"
        label="Economy" />
      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <content type="html"><![CDATA[
        <p>When the going gets tough, the tough get going. After all, it's easy to excel at leadership when all is right with the world. The real test occurs when times get rough, the way they are right now.</p>
<p>Right now, the visionaries among us are engaged in a dual strategy. On the one hand, they're looking inward to shore up their businesses internally. On the other, they're looking outward, pouncing on opportunities created by the economic downturn. If you're not doing so already, here are some key steps you should take.<br /> <br /> <strong><span style="text-decoration: underline;">Make Internal Improvements</span></strong></p>
<p><strong><span style="text-decoration: underline;"><br /></span></strong> <strong>1. Monitor cash flow.</strong> Cash is king, now more than ever. Make sure your lines of credit are adequate, and pay extra attention to cash-flow projections. If you run short of working capital, manage by cash (not profit and loss statements). Monitor your numbers closely, and be ready to act.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>2. Review your strengths and weaknesses.</strong> Know thyself. If you are aware of flaws in any areas of your business, remedy them now. They make you vulnerable. Similarly, find new ways to capitalize on your strengths. You need them more than ever.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>3. Rethink your sales strategy.</strong> Identify your most profitable products or services, and focus your sales efforts accordingly. Use gross profit as a measure, or better yet, your gross margin return on investment.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>4. Categorize your customers.</strong> Determine who's profitable, and who's not. If some customers are a drain on resources, either raise their prices or "fire" them. You can't afford to carry unprofitable customers along; you need to work lean and mean right now.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>5. Improve work processes.</strong> If there are excess costs in your workflow, squeeze them out, so your business runs as efficiently as possible. Perhaps you can benefit from an assessment program such as Total Quality Management.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>6. Increase throughput.</strong> During soft markets, customers often purchase in smaller quantities. Instead of turning small accounts away, find ways to accommodate them. If you can shorten lead and set-up times without compromising work flow, do so. It will add up.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>7. Ramp up marketing efforts.</strong> What's the first thing many firms do to tighten their belts? The exact worst thing: cut back on marketing. Research proves that companies that maintain (or better yet, accelerate) marketing activity during soft economies reap greater benefits later. Besides, marketing firms are hungry for business now, so you can negotiate better deals.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>8. Review your compensation.</strong> You need to get the most from your work force now. If you haven't already, put performance measurements in place and link compensation to performance. Think creatively: Can you lower base salaries while increasing results-driven bonuses? Remember, salaries are the single largest expense for most small businesses.</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>Seek External Opportunities</strong></span></p>
<p><br /> <strong>9. Create strategic alliances.</strong> Forming simple partnerships can save you money. Consider buying pools, rent sharing and equipment sharing as ways to reduce expenses. Another idea: Can manufacturers' reps and export agents give sales a boost?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>10. Renegotiate with vendors to reduce expenses.</strong> Take your rent, for example. If your lease will expire in the next few years, suggest a longer-term lease in return for cost concessions. Or, if you are in a position to pay suppliers promptly, use it to obtain price discounts and promotional allowances.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>11. Target your competitors' customers.</strong> If one of your competitors is struggling, reach out to its known customers. If those customers sense a decline in quality or fear a service disruption, they may be receptive to your pitch.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>12. Even better, acquire your competitors.</strong> If you're in a position to buy out floundering competitors, consider it, but only if it will further your own strategic goals.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>13. Upgrade personnel.</strong> There are many talented people looking for work right now. If you've been muddling along with mediocre employees, know that they're dragging your business down. If you can't bring their performance up to par, do the hard thing and make some changes.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>14. Keep your eyes open.</strong> Be on the lookout for fresh ideas and opportunities. Stay abreast of news and trends. Interact with other entrepreneurs to see what they're doing. Learn from what's going on around you, and be poised to jump on opportunities when they come your way.</p>
<p>&nbsp;</p>
<p>When the going gets tough, smart leaders get going. Be prepared, and be proactive. Your company can not only survive the recession, but also benefit from it, provided you take the lead.</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Confidence</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/confidence/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.150</id>
      <published>2010-03-16T09:53:55Z</published>
      <updated>2010-03-16T09:54:56Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Communication"
        scheme="http://tfda.com/index.php/site/C14/"
        label="Communication" />
      <category term="Networking"
        scheme="http://tfda.com/index.php/site/C19/"
        label="Networking" />
      <category term="Personal Development"
        scheme="http://tfda.com/index.php/site/C22/"
        label="Personal Development" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <content type="html"><![CDATA[
        <p>Having confidence means you believe in yourself and that you trust your own judgment and resourcefulness. In his many books on self-esteem, Dr. Nathaniel Branden defines self-esteem as the sum of self-confidence and self-respect. For him, self-confidence is knowing that you have the wherewithal to function reasonably well in the world.<br /><br />&nbsp;<br />You feel competent to make choices, competent to satisfy your needs, to chart the course for your life. Having confidence in specific situations, such as in gaining influence with someone, flows from a general self-confidence about your ability to meet life&rsquo;s challenges.<br /><br />&nbsp;<br />A person who exhibits confidence appreciates a sincere compliment and doesn&rsquo;t brush it off. A confident person is comfortable giving, and receiving, compliments. He&rsquo;s also able to handle criticism if it comes his way because he basically likes himself and knows that a single negative incident won&rsquo;t change that.<br /><br />&nbsp;<br />Confidence in yourself is built up over time. You can fake confidence, and you may need to at first, but real self-confidence comes from a history of small victories and accomplishments that add up to a sense that you can handle yourself well in most every situation. I suggest you take an inventory of the major accomplishments you&rsquo;ve achieved over the past few years. Then remind yourself of the minor ones, too. What about the computer course you completed? Have you built anything that&rsquo;s still standing? What about those kids you&rsquo;re raising? That&rsquo;s an accomplishment. Don&rsquo;t be modest.<br /><br />&nbsp;<br />Tell the truth about how hard you worked and what sacrifices you&rsquo;ve made. If you can&rsquo;t think of any, then begin by congratulating yourself for living as long as you have. Sheer survival is an accomplishment these days! Seriously, it pays to take the time to know your strengths and appreciate them. What&rsquo;s unique about you? What skills do you bring to an organization or project that you can count on?<br /><br />&nbsp;<br />&ldquo;Confidence is a fundamental trait for flexibility. It&rsquo;s hard to be flexible when you&rsquo;re fearful or easily intimidated. Confidence is indispensable if you want to engage someone&rsquo;s attention.&rdquo;</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Wowing Your Customers in a Lackluster World</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/wowing_your_customers_in_a_lackluster_world/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.149</id>
      <published>2010-03-16T09:49:24Z</published>
      <updated>2010-03-16T09:53:26Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Economy"
        scheme="http://tfda.com/index.php/site/C9/"
        label="Economy" />
      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <category term="Family Owned Business"
        scheme="http://tfda.com/index.php/site/C35/"
        label="Family Owned Business" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <category term="Trends"
        scheme="http://tfda.com/index.php/site/C33/"
        label="Trends" />
      <content type="html"><![CDATA[
        <p>If it seems to you that service providers have become more complacent recently and that the quality of service that they provide has dropped in many instances, you are probably right. In an era when fortunes have plummeted, people struggle to find or keep a job, families are stretched to the breaking point, organizations struggle to stay afloat, anxiety levels are peaking, optimism is often replaced with pessimism, and there is chaos all around the world, service providers often seem to take it out on their customers. They do this through indifference, lack of enthusiasm, and in some cases blatant rudeness.<br /><br /><strong>The impact of bad service:</strong><br /><br />The unfortunate part of a deterioration in service levels is that at a time when competition is fierce to get and keep customers, many organizations are implementing policies and allowing employee actions that do just the opposite. Many service providers seem to do just enough related to service to keep their job and to ensure they do not raise the ire of their supervisors. Forget "Do you want fries with that hamburger?" "What else can I do to assist you?" or "Thank you for shopping at ____." Today you are much more likely to hear, "It's not my job," "You have to call ____ for that," or "They won't let me do that" in response to a customer need or request. The term self-service often takes on a revived meaning when dealing with some service providers today.<br /><br /><strong>What to do about the problem:</strong><br /><br />That is the bad news. The good news is that is does not have to be that way. Proactive supervisors and organizations are dusting off some old techniques for impressing or wowing customers. In some cases, they are also coming up with new approaches to fit the needs of today's customers. In a time when money is tight, many of the strategies are cost-effective and more heartfelt. To help your organization maintain market share while wowing your customers, start thinking of ways to enhance the service experience.<br /><br />&nbsp;<br /><strong>Consider the following ideas when planning your service strategy:</strong><br /><em><br /></em></p>
<p>&nbsp;</p>
<p><em>Retail organizations</em><br /><br />&bull; Benchmark against successful competitors and trendsetters in your industry.<br /><br />&bull; Wow your customers with the unexpected. For example, when someone orders something online and pays for standard shipping, give them expedited service and get their products there sooner.<br /><br />&bull; If you find out that someone is celebrating a special event like an anniversary, promotion, childbirth, or birthday, take 10% off their dining bill or treat them to a free dessert.<br /><br />&bull; Provide coupons for future visits to everyone who makes a purchase. This encourages their return or perhaps they will give the coupon to a friend and generate a new customer.<br /><br />&bull; Partner with complementary organizations to offer special deals. For example, if you sell cars, partner with a local carwash to give one free detailing service or a monthly carwash for a period of time.<br /><br />&bull; Send out email notices of upcoming special sales or events and offer coupons to customers who provide their email addresses.<br /><br />&bull; Give a free shampoo to all new customers in your hair salon or barbershop.<br /><br />&bull; Give a free pair of ankle socks to someone who purchases a pair of running shoes.<br /><br />&bull; Put mints on a guest's pillow in your hotel or bed and breakfast, along with a discount coupon for a local horse carriage ride or attraction that you have partnered with.<br /><br /><em>&nbsp;</em></p>
<p>&nbsp;</p>
<p><em>Professional practices and organizations</em><br /><br />&bull; Provide a free teeth whitening to new dental patients.<br /><br />&bull; Send a gift card from local businesses with whom you have partnered to customers who refer friends or relatives to your practice.<br /><br />&bull; Provide a free one hour coaching session on home buying to potential real estate clients.<br /><br />&bull; Do a free eye exam to any client who gets a friend to schedule an appointment to have their vision checked ort buys eyeglasses.<br /><br />&bull; Clean carpets in one room for every two rooms that a client schedules to have cleaned.<br /><br />&bull; Offer one free pool inspection and cleaning to anyone who signs up for a year of pool services.<br /><br />&bull; Provide a booklet of coupons good for free bottles of water, provided by a local store, with which you have partnered, to each person who signs up on a one-year gym contract.<br /><br />&bull; Launder one shirt for every two that a client brings in.<br /><br />&bull; Offer a free wash and manicure to anyone who signs up for dog walking services.<br /><br />&bull; Provide a free pc cleaning and checkup for anyone who contracts to have you design their website. If you do not offer such services, partner with someone who does and offer coupons to your customers.<br /><br /><em>&nbsp;</em></p>
<p>&nbsp;</p>
<p><em>Associations and non-profit organizations</em><br /><br />&bull; Offer one month of free membership to anyone who becomes a new member. Offer three months of free membership to any renewing members. Since keeping current members is cheaper than recruiting new ones, this makes sense.<br /><br />&bull; Provide free travel kits to members who refer someone who becomes a new member.<br /><br />&bull; Send out free baseball caps or other promotional items with the organization's logo on them to members who submit suggestions for improving service.<br /><br /><em>&nbsp;</em></p>
<p>&nbsp;</p>
<p><em>All organizations</em><br /><br />&bull; Develop a creative website that is easy to navigate, informative, provides free things (e.g. coupons, articles, and white papers) to visitors. Also, allow people to join as members or account holders in order to receive things that other visitors do not see or get (e.g. advance opportunity to buy, members only sale information, special coupons, or free gifts).<br /><br />&bull; Create and offer free webinars for people who sign up for user groups on your website.<br /><br />&bull; Have someone in the organization tasked with creating and maintaining an account on social media and bookmarking sites like Facebook.com, Twitter.com, YouTube.com, selfgrowth.com, and LinkedIn.com.<br /><br />&bull; Provide coaching services on topics on which your organization or staff specializes.<br /><br /></p>
<p>&nbsp;</p>
<p>Great service is not a mystery. Simply ask your customers what they expect, provide what you can, think outside the box to identify service success strategies and demand nothing less than service that wows from your staff. To accomplish the latter, provide quality training, equipment, tools, management support, and resource materials to employees. Additionally, if you reward quality service efforts, employees will in turn typically respond with dedication, enthusiasm, and a desire to help customers and clients.<br /><br />As your organization struggles to survive and possibly redefine itself in an unsure business environment, you have an inexpensive tool to help you stand out from your competition -- quality customer service. By training staff, being proactive in delivering what you promise, and ensuring that your customer's needs and wants are met to the best degree possible, you can set a level of excellence that will truly wow your customers. The result will be increased market share or placement in your industry or profession.</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Anchor Your Relationships</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/anchor_your_relationships/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.148</id>
      <published>2010-03-16T09:45:51Z</published>
      <updated>2010-03-16T09:47:52Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Health"
        scheme="http://tfda.com/index.php/site/C15/"
        label="Health" />
      <category term="Emotional Health"
        scheme="http://tfda.com/index.php/site/C17/"
        label="Emotional Health" />
      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <category term="Networking"
        scheme="http://tfda.com/index.php/site/C19/"
        label="Networking" />
      <category term="Personal Development"
        scheme="http://tfda.com/index.php/site/C22/"
        label="Personal Development" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <content type="html"><![CDATA[
        <p>I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, whether work, family, etc. And, let&rsquo;s face it; relationships are what make the world go &rsquo;round. So strong healthy relationships will make your work more enjoyable, and prosperous, and will make your family and friend relationships better as well.<br /><br />&nbsp;<br />What was the principle? The speaker said that each point of connection is like an anchor in the relationship, and the more connections you have, the stronger the relationship will be. He calls one-connection relationships &ldquo;simplex,&rdquo; and multi-connection relationships, &ldquo;multiplex.&rdquo; The strongest relationships are multiplex.<br /><br />&nbsp;<br />There is also the idea that some connections are stronger than others and so you want as many connections as possible and you want those connections to be as strong as they can be as well. Confused? Let&rsquo;s put some legs on this. We&rsquo;ll take a business situation and we&rsquo;ll take a family situation to illustrate the principle.<br /><br />Anchoring work relationships. Let&rsquo;s say you sell insurance. A guy walks in and says, &ldquo;I would like to purchase some term life insurance.&rdquo; You have a simplex relationship. The connection is that you both want him to have insurance. As you get to know him better and get information from him, you realize that you have a multiplex relationship growing and the chance that your business relationship will grow is improving.<br /><br />&nbsp;<br />&ldquo;You grew up in Iowa? Me too!&rdquo;&nbsp; &ldquo;You like to golf? Me too!&rdquo; &ldquo;Your wife and you like to go to the opera? So do we! We should go together sometime.&rdquo;<br /><br />The multiple connections are anchoring your relationship.<br /><br />&nbsp;<br />Anchoring a family relationship. Let&rsquo;s take a marriage in trouble. Chances are that at one time, the relationship was multiplex. Because of time, work and other stresses, the marriage has deteriorated to the point where both are thinking, &ldquo;What did I marry this person for?&rdquo; Or &ldquo;Why do I stay?&rdquo; The chances are that now the relationship is simplex. Maybe it is that the one connection is that they want to do right by the kids and so they &ldquo;Tough it out.&rdquo;&nbsp;</p>
<p>What is the answer? I believe that it is regaining a multiplex relationship. Work hard to make those other anchoring connections. Did you used to play tennis together before the kids came along? Go play tennis together on a regular basis. Do you both have a common interest in a specific cause or charity, but time hasn&rsquo;t allowed you to pursue it? Take the time! It will anchor your relationship again!<br /><br />I think you get the point.<br /><br />&nbsp;<br />Take some time to think about your current relationships. Are they as multiplex as they can be or as they used to be? Think about the new relationships you will make in the coming weeks or months. Think of ways you can make them strong by finding multiple connections, securing deeper and more fulfilling relationships.<br /><br />&nbsp;<br />Make your relationships &ldquo;multiplex&rdquo;&nbsp; and you make them strong, with an anchor that will not let them go!<br /><br /></p> 
      ]]></content>
    </entry>

    <entry>
      <title>Influence/Associations</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/influence_associations/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.147</id>
      <published>2010-03-16T09:34:54Z</published>
      <updated>2010-03-16T09:44:55Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Networking"
        scheme="http://tfda.com/index.php/site/C19/"
        label="Networking" />
      <category term="Personal Development"
        scheme="http://tfda.com/index.php/site/C22/"
        label="Personal Development" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <content type="html"><![CDATA[
        <ul>
<li>There are two parts to influence: First, influence is powerful; and second, influence is subtle. You wouldn&rsquo;t let someone push you off course, but you might let someone nudge you off course and not even realize it.</li>
<li>We need a variety of input and influence and voices. You cannot get all the answers to life and business from one person or from one source.</li>
<li>Attitude is greatly shaped by influence and association.</li>
<li>Don&rsquo;t spend most of your time on the voices that don&rsquo;t count. Tune out the shallow voices so that you will have more time to tune in the valuable ones.</li>
<li>&ldquo;No&rdquo; puts distance between you and the wrong influence.</li>
<li>You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? And most important, what do they have me becoming? Then ask yourself the big question: Is that okay?</li>
<li>Don&rsquo;t join an easy crowd; you won&rsquo;t grow. Go where the expectations and the demands to perform are high.</li>
<li>Some people you can afford to spend a few minutes with, but not a few hours.</li>
<li>Get around people who have something of value to share with you. Their impact will continue to have a significant effect on your life long after they have departed.</li>
</ul> 
      ]]></content>
    </entry>

    <entry>
      <title>The Power in Praising People</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/the_power_in_praising_people/" />
      <id>tag:tfda.com,2010:index.php/site/index/1.146</id>
      <published>2010-03-16T09:28:42Z</published>
      <updated>2010-03-16T09:33:43Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <category term="Staffing"
        scheme="http://tfda.com/index.php/site/C11/"
        label="Staffing" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <content type="html"><![CDATA[
        <p>&nbsp;</p>
<p>One of the keys to success is to have successful relationships. We are not islands and we don&rsquo;t get to the top by ourselves. And one of the key ways to grow successful in our relationships is to be &ldquo;life-giving&rdquo; people to others. Every person we meet, we either give life to or take life from. You know what I mean. There are people who encourage you and when you are done being with them you feel built up. Then there are others who you feel torn down by. Successful people are people who have mastered the art of building others up.<br /><br />&nbsp;<br />One of the ways we build people up is to praise them. There is power in praising people! Something begins to happen in them, in you, and in your relationship when you praise someone. Remember a time when someone told you something about yourself in a praising manner? It was great, wasn&rsquo;t it? You probably liked that person more after they praised you, didn&rsquo;t you?<br /><br />&nbsp;<br />Now I am not talking about praising people for the sake of praising people. I am talking about honestly looking for and praising positive character traits and actions of others around you. Don&rsquo;t lie to people. If they have done something wrong, correct it, but when they do something right, praise it!<br /><br />With that said, here are benefits of and ways to start praising people.<br /><br /><strong>Benefits</strong><br /><br /></p>
<ul>
<li>Your relationship grows. Life is about relationships. Family relationships, friends and co-workers. When we begin to praise people for their positive aspects, our relationships grow. It puts them, and us, on the fast track.</li>
<li>Your leadership and influence grows. Who is going to have greater leadership and influence capacity in the lives of their followers, the one who tears down or the one who builds up?</li>
<li>Stronger relationships and loyalty. When the person is appreciated and praised, they become fiercely loyal, because they know that you care for them, love them, and appreciate them. This will take you to success.</li>
<li>Happier, more fulfilled people. I truly believe it is our job to build others up, and that they need it. It is a good thing to invest in the lives of others by praising and encouraging them. Even if we never get anything in return, it is the right thing to do to build up other people. Someone else will always come along to tear them down; the successful person will instill in them the power of praise!</li>
</ul>
<p>&nbsp;<br /><strong>Some Ways to Praise</strong><br /><br /><strong>Character traits</strong><br /><br />Is there someone you know who is joyful? Hard-working? Honest? Then let them know how much you appreciate that in them. You can do it with a word or a card, or a phone call. Say something like this, &ldquo;You know, Tom, I think it is great that you are such a hard worker. It seems like you are always the first one here and the last one to leave. You really set a good example and I want you to know how much I appreciate that.&rdquo; Simple!<br /><br /><strong>Action</strong><br /><br />Same idea as above. &ldquo;Sue, I don&rsquo;t know if anybody else has told you this, but your work on the Johnson account was excellent. You have a wonderful ability to communicate the vision of the project, and that helps all the rest of us out in our roles and tasks. Thanks for that. It is greatly appreciated.&rdquo;<br /><br />&nbsp;<br />Other ways you can show praise and appreciation is with a card, a gift or time off from work.<br /><br />Make it your goal to praise at least five people a day. If you can, praise 10 people a day. Or perhaps you can try to praise everyone you come in contact with. It just takes discipline and a little work.<br /><br />Any way you cut it, though, there is power in praising people. First for them, then for you!</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Audio Podcast:&amp;nbsp; Eat the Frog</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/audio_podcast_eat_the_frog/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.88</id>
      <published>2009-09-07T21:38:51Z</published>
      <updated>2009-10-08T21:24:52Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Health"
        scheme="http://tfda.com/index.php/site/C15/"
        label="Health" />
      <category term="Emotional Health"
        scheme="http://tfda.com/index.php/site/C17/"
        label="Emotional Health" />
      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <category term="Personal Development"
        scheme="http://tfda.com/index.php/site/C22/"
        label="Personal Development" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <content type="html"><![CDATA[
        <p><span style="font-size: small;">This audio only podcast takes a look at a saying by American author, Mark Twain, and applies it to our perspective of showing up each day&nbsp;ready to work and serve.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><br /></span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>Audio Podcast:&amp;nbsp; 6 Tenets of Excellence</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/6_tenets_of_excellence/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.87</id>
      <published>2009-09-07T21:04:39Z</published>
      <updated>2009-09-07T21:16:40Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <content type="html"><![CDATA[
        <p><span style="font-size: small;">The following audio podcast details the life of Ralph Fegin and how he exemplifies 6 tenets of excellence that can help you in your everyday life.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><br /></span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>Video Podcast:&amp;nbsp; Using Adversity to Your Advantage</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/using_adversity_to_your_advantage/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.85</id>
      <published>2009-08-30T01:44:37Z</published>
      <updated>2009-09-04T06:32:39Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Economy"
        scheme="http://tfda.com/index.php/site/C9/"
        label="Economy" />
      <category term="Media"
        scheme="http://tfda.com/index.php/site/C39/"
        label="Media" />
      <category term="Personal Development"
        scheme="http://tfda.com/index.php/site/C22/"
        label="Personal Development" />
      <category term="Professional Development"
        scheme="http://tfda.com/index.php/site/C23/"
        label="Professional Development" />
      <content type="html"><![CDATA[
        <p><span style="font-size: small;">This Vodcast discusses the topic of adversity and how when viewed from the proper perspective can be used to drive your life -- both from a personal and business standpoint.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">Please note that video players vary -- we have made every effort to pick a format compatible with the majority of media players.&nbsp; You might need to upgrade your player to watch the training video.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">Also, for bandwidth and download time sake, the videos are not full screen.&nbsp; Adjusting the media player to full screen may cause distortion in the image.&nbsp; If this happens, adjust the size of your playback screen to a smaller size.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><br /></span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>Video Podcast:&amp;nbsp; Learn to Urn</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/learn_to_urn/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.84</id>
      <published>2009-08-30T01:13:26Z</published>
      <updated>2009-09-04T06:33:27Z</updated>
      <author>
            <name>Jeff Berthelsen</name>
            <email>jeffb@1826productions.com</email>
            <uri>http://www.1826productions.com</uri>      </author>

      <category term="Media"
        scheme="http://tfda.com/index.php/site/C39/"
        label="Media" />
      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <category term="Trends"
        scheme="http://tfda.com/index.php/site/C33/"
        label="Trends" />
      <content type="html"><![CDATA[
        <p><span style="font-size: small;">With cremations on the rise, it takes some savvy business strategy to stay ahead of the game.</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;">With this in mind, this vodcast considers a strategy to benefit your firm while fulfilling the needs and wishes of the families you service.</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;">Please note that video players vary -- we have made every effort to pick a format compatible with the majority of media players.&nbsp; You might need to upgrade your player to watch the training video.</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">Also, for bandwidth and download time sake, the videos are not full screen.&nbsp; Adjusting the media player to full screen may cause distortion in the image.&nbsp; If this happens, adjust the size of your playback screen to a smaller size.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><br /></span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>How to Write a Press Release</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/how_to_write_a_press_release/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.69</id>
      <published>2009-08-24T01:42:30Z</published>
      <updated>2009-09-02T04:59:31Z</updated>
      <author>
            <name>Alice Adams</name>
            <email>rtadams2@aol.com</email>
                  </author>

      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Techniques"
        scheme="http://tfda.com/index.php/site/C8/"
        label="Techniques" />
      <content type="html"><![CDATA[
        <p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Write a provocative headline.&nbsp; </strong> Use keywords that will help others pick up what you&rsquo;ve written &ndash;  on the Internet.&nbsp; Keywords can be Texas, funeral directors, TFDA,  and anything your release is about.</span>&nbsp;</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Hook the reader with your first sentence.&nbsp; </strong> You&rsquo;ve only got a couple of seconds to get their attention.&nbsp;  Make that first sentence relate to as many as possible. Make them think.  Then, let the rest of the release provide the detail.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Proofread:&nbsp;</strong> Write your release,  print it, and proofread. Rewrite and then proofread again. The more  time you take to do it right, the more you invest in your company's  first impression.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Identify Yourself:&nbsp;</strong>If your news  release does not identify the source of the information and news within  the first few paragraphs, you lose the promotional value your release  can provide you.&nbsp; Readers want to know who is talking.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Don't Be Afraid to Toot Your Own Horn:&nbsp;</strong>If  your company has reached a milestone, celebrated an anniversary, hired  a new funeral director, experienced significant growth or received an  award, tell the world what you did right. Or, write a tip sheet that  offers readers "tips" or help in your field of expertise.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Write Professionally: &nbsp;</strong>No hype,  slang, too many exclamation points.&nbsp; Additionally, on occasion,  media outlets may pick up your release and run it in their publications  with little or no modification. The more professional your release sounds,  the greater the chances are that this will happen.&nbsp;</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Stick to the Facts:&nbsp;</strong>Tell the truth.  Avoid fluff, embellishments, hype and exaggerations. If you feel that  your press release seems sensational, there's a good chance your readers  will think so too.&nbsp; With so much information available to the consumer,  readers are naturally skeptical.&nbsp; If your story sounds too good to be  true, you are probably hurting your own credibility. Even if it is true,  you may want to tone it down a bit.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Use Active Voice:&nbsp;</strong>Verbs in the  active voice bring your press release to life. Rather than writing "entered  into a partnership," use "partnered" instead. Do not  be afraid to use strong verbs. For example, "The committee exhibited  severe hostility over the incident" reads better if changed to  "The committee was enraged over the incident." Writing in  this manner helps give life and energy to your release, which may set  it apart from the rest of the pack.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Economize Your Words:&nbsp;</strong>Wordiness  is distracting, so be concise. Use only enough words as needed to announce  your news and tell your story.&nbsp; In addition, we've found that the news  search engines sometimes reject news releases with overly long headlines,  excessive lists and high overall word counts. Avoid using unnecessary  adjectives, flowery language or redundant expressions such as "added  bonus" or "first time ever."&nbsp; Make each word count. If  you can tell your story with fewer words, you'll have better results  with your readers and the search engines.&nbsp;</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Answer the Tough Questions:&nbsp;</strong>Not  everything is news. Your excitement about something and its availability  does not necessarily mean you have a newsworthy story.&nbsp; Think about your  audience. Will someone else find your story interesting? .Answer the  question, "Why should anyone care?" Make sure your announcement  contains news values like timeliness, uniqueness or highlights something  truly unusual. </span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Attach logos, head shots, product shots,  photographs, audio files, video files, PDF documents or any other supplemental  materials that build up your release. Use anchor text and hyperlinks  to point readers back to your site while promoting important keywords  at the same time.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Formatting Your Press Release</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">The correct formatting creates a professional,  search engine friendly news release.&nbsp; How you present your news is just  as important as your content. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">It should look like this:</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<span style="font-family: Arial;"><strong>PRESS RELEASE</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>For additional information, contact:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;For  Immediate Release:</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Name, Email Address&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Date</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<span style="font-family: Arial;"><strong>HEADLINE</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>AUSTIN, TX  &ndash; June 1, 2009---</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Text: </strong> No more than 13-15 words per sentence.&nbsp; No more than three sentences  per paragraph.&nbsp; Use good transitions between paragraphs.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Spacing:&nbsp;</strong> Leave one line break  between each paragraph.&nbsp; It's not necessary to include dashes, asterisks  or other symbols to separate sections in your release.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Grammar:&nbsp;</strong> Be sure your news release  follows the accepted rules of grammar and style. Grammatical and punctuation  errors affect your credibility. </span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Length:&nbsp;</strong> It is nearly impossible  to announce your news in a few sentences. If you do not have more than  a few sentences, you may not have a newsworthy item.&nbsp; Try for somewhere  between 300 and 800 words in paragraph form.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>E-mail Address:&nbsp;</strong> Rather than including  your e-mail address in the body of your release, include it with the  rest of your contact information at the top of the page. You also may  want to add your physical address.</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Once it&rsquo;s written, send your release  to:</strong></span>&nbsp;</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>All local newspapers, radio stations,  TV stations and your FaceBook and LinkedIn sites.</strong></span>&nbsp;</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>American Funeral Director</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Funeral Service Insider</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Kates/Boylston Publications</span>&nbsp;</span></p>
<p><span style="font-size: small;"><span style="font-family: Verdana;">3349 Route 138&nbsp;</span><span style="font-family: Verdana;">Bldg. D, Suite D&nbsp;<br /> Wall, NJ 07719&nbsp;<br /> Telephone: 800-500-4585</span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Edward J. Defort</strong>, <em>Publisher  and Editorial Director</em>&nbsp;<br /> </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">732-730-2582&nbsp;<br /> </span><a href="mailto:edefort@katesboylston.com" target="_blank"><span style="font-family: Arial; color: #356e89;">&nbsp;</span></a></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial; color: #356e89;"><span style="text-decoration: underline;">edefort@katesboylston.com</span></span>&nbsp;<br /> &nbsp;<br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Mortuary Management</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>Funeral Monitor</strong></span></span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Abbott &amp; Hast Publications</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">2361 Horseshoe Drive</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">West Bloomfield, MI 48322</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">800-453-1199</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial; color: #0000ff;"><span style="text-decoration: underline;">info@abbottandhast.com</span></span>&nbsp;</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>YB News</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Nomis Publications</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Peggy Rouzzo</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">P. O. Box 5159</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Youngstown, Ohio 44514</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">1-800-321-7479</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial; color: #003399;"><span style="text-decoration: underline;">pressrelease@yelobk.com</span></span>&nbsp;</span></p>
<p><span style="font-size: small;"><br /></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;"><strong>NFDA  &ndash; The Director</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Chris Raymond, Editor</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">13625 Bishops Drive</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">Bloomfield, Wisconsin&nbsp; 53005</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial;">262-814-1548</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial; color: #003399;"><span style="text-decoration: underline;">nfda@nfda.org</span></span></span></p>
<p><span style="font-size: small;"><br /></span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>The Financial Crises:&amp;nbsp; What Really Happened?</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/the_financial_crises_what_really_happened/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.68</id>
      <published>2009-08-05T13:02:26Z</published>
      <updated>2009-08-27T08:08:28Z</updated>
      <author>
            <name>Alice Adams</name>
            <email>rtadams2@aol.com</email>
                  </author>

      <category term="Economy"
        scheme="http://tfda.com/index.php/site/C9/"
        label="Economy" />
      <category term="My Profession"
        scheme="http://tfda.com/index.php/site/C5/"
        label="My Profession" />
      <category term="News"
        scheme="http://tfda.com/index.php/site/C2/"
        label="News" />
      <content type="html"><![CDATA[
        <p><span style="font-size: small;">Texas, which escaped much of the downturn in 2008, continued to expand much of that year.  However, in the second half, conditions deteriorated rapidly.  The cause of this deterioration?  Deepening global crisis and sharp drops in energy prices, high-tech activity and exports. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">While Texas losses were relatively moderate during the second half of 2008, rising unemployment and a weakening housing market proved Texas was not immune to the financial crisi&iexcl;s. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"> President and CEO of the Federal Reserve Bank of Dallas Richard Fisher connected the dots for his audiences as he spoke and wrote about the financial classes in 2008. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"> <strong>Some Causes of the Financial Crisis: </strong></span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><span style="text-decoration: underline;">Speculation on Housing</span>: Like previous bubbles, the roots of the current crisis originated in the power of price escalation.  Many U.S. coastal areas were beginning to see 20 to 30 percent year-over-year increases in home prices -- some going as high as 30-40 percent.  Subprime mortgage borrowing or lending to high-risk borrowers occurred with lenders who were eager to lend to a "sure thing."</span></p>
<p><span style="font-size: small;">To a great extent, the bubble in housing was a classic case of the bigger-fool theory and efficient-market theory run amok.     <span style="text-decoration: underline;"></span></span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><span style="text-decoration: underline;">Market Inefficiency</span>:  Our own vivid experience in Texas in the 1980s teaches us that in booms and bubbles, prices overshoot and during busts, they over-correct. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">The markets in commodities, like those of stocks and bonds, are manic-depressive mechanisms and overshoot on the upside as well as the downside. One could deduce from recent price reversals in oil and food prices that they overshot on the upside and there price run-up was a one-off development.  If you subscribe to this argument, you envision a process not unlike that of a python digesting dinner.  It visibly moves through the system, creating some moments of discomfort in this case, a temporary inflationary bulge, but is processed in reasonable time and done with. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><span style="text-decoration: underline;">Rapid Innovation</span>: Too Far Too Fast:  We saw a wave of innovative mortgage products during the housing boom.  Indeed, there would have been no other way for many borrowers to have found financing without these new mortgage products. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">These innovations in financing took two forms. First, credit-scoring models enabled lenders to better sort and price mortgages made to nonprime borrowers. The second set of innovations allowed these loans to be funded and sold to a new class of investors. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">While traditional mortgages had long been securitized and sold through government-sponsored enterprises (Fannie Mae and Freddie Mac), the securitization market ushered in a new team of players from the private sector.  This new team would hold nonprime mortgages that did not meet Fannie Mae/Freddie Mac standards and that banks would generally not hold in portfolio. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">New and complex securities sliced and diced risk into different tranches. It was though the collateralized debt obligations and collateralized debt obligations and collateralized loan obligations could be hedged with credit default swaps to make them appear to be almost risk free. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">Using computers to assess probabilities at warp speed, this growing menu of risk instruments began to expand even more dramatically.  Financial intermediaries (like Goldman Sachs and many others) began offering exotic products to satisfy almost any (greedy) risk-taker's needs anywhere in the world at any time. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">These appetites for risk became excessive during the boom years leading up to 2008.  Innovations, securitization and the originate-to-distribute model of banking were not new, but they took on some new and uncharged dimensions. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><span style="text-decoration: underline;">Over-reliance on Models</span>:  Excesses in subprime lending in the U.S. were fed by an excessive faith in technically-sophisticated approaches to risk management.  Another feeder was a misguided belief that mathematical models could accurately price securitized assets, including securities based on mortgages.  These valuation methods were so technical and mathematically sophisticated, their utter complexity lulled many into a false sense of security. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">New and sophisticated statistical models, made possible -- in part by advances in computer technology, assured us that all the new risk was being properly and accurately measured.  Ratings agencies further comforted us by giving many of the new securities their seal of approval and often their highest triple-A seal. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"> The most striking and truly new part of the recent financial cycle was the mistake of replacing sound judgment with the mathematization of risk. An immense array of statistical gadgets wielded by a new generation of quantitative minds managed to squelch the wisdom of long-time bankers and seasoned financiers.  The lesson -- statistical models are not infallible. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><span style="text-decoration: underline;">Market Inconnectedness</span>: At the heart of this specific downturn is the interconnected nature of financial market participants. Unfortunately, while everyone knows this interconnectedness is important, it is difficult to tell exactly how and to what extent things are woven together, sort of like the "butterfly effect."&nbsp;  A butterfly's wings disturb the air around it, setting off a chain of events that ends with a major storm in some remote part of the world.  A small catalyst results in large, and sometimes catastrophic, consequences. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">The crisis spreading through the global financial system can be thought of as a butterfly effect. Take credit default swaps, for example. These instruments and the institutions they connect are complex. In principal, these swaps provide a fairly simple service. Properly used, they are a form of insurance against the risk of default of an underlying asset, and while that might sound appealing, the value of the insurance is only as good as the person providing the guaranteed. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">When that individual's viability is called into question -- when heightened uncertainty enters the mix -- the whole network will suffer the consequences. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><span style="text-decoration: underline;">Monetary Policy</span>:  The hunger for new risk products was stimulated by a lengthy period of abnormally low interest rates and the normal human instinct to look for ever-higher yields when the returns on the usual financial instruments like U.S. Treasuries, bank CDs or municipal bonds become ho-hum. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"> In spite of all the advances in economic theory and risk management techniques, when the economy and financial markets get too headstrong and frisky, they become hard to rein in. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">Economists like to say that one of the purposes of a central bank like the Federal Reserve is to tame the animal spirits of the economy, employing monetary policy to keep the nation on the path to sustainable, non-inflationary growth.    William McChesney, one of the greatest of the Federal Reserve Chairman, used to say that the job of the Fed is to take away the punch bowl just as the party gets going. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;">Today's economic crisis is the consequence of the failure to take away the punch bowl and allow the exuberant animal spirits of out economy to get out of hand. </span></p>
<p>&nbsp;</p>
<p><span style="font-size: small;"> Insufficient Constraints:  There are plenty of armchair quarterbacks who now say they saw it -- the current financial crisis -- coming.  Indeed, we must acknowledge that many in the financial community, including the Federal Reserve, failed to either detect or act upon the telltale signs of financial system excess.</span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>When Children Grieve&#8212;How Adults Can Help</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/when_children_grieve_--_how_adults_can_help/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.67</id>
      <published>2009-08-05T12:56:15Z</published>
      <updated>2009-08-27T07:15:16Z</updated>
      <author>
            <name>Alice Adams</name>
            <email>rtadams2@aol.com</email>
                  </author>

      <category term="Consumer"
        scheme="http://tfda.com/index.php/site/C7/"
        label="Consumer" />
      <content type="html"><![CDATA[
        <p><span style="font-size: small;">First, a word of caution: Children don&rsquo;t  grieve like adults.&nbsp; They have their own ways &ndash; perhaps retiring  to the family room and playing a video game or going outside and swinging  on a swing.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">But, have no doubts&hellip;the death of a  loved one can be a painful experience to a child &ndash; maybe even more  difficult than for a wise and knowledgeable adult.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">Sam was 12 when his grandfather died.  He didn&rsquo;t want to go to the viewing&hellip;and his parents didn&rsquo;t insist.&nbsp;  He did attend the funeral and saw his grandfather, lying in the open  casket at the end of the service.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">Several weeks went by and each time Sam&rsquo;s  mother asked if he wanted to talk about his grandfather, he declined.&nbsp;  However, about a month after the funeral, Sam&rsquo;s mother found that  her son had taken many of the photographs of his grandfather from the  family albums and had placed them in his drawer.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">Nothing was ever said&hellip;and years later,  Sam &ndash; now an adult &ndash; revealed just how painful the death of his  grandfather had been.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">The National Funeral Directors Association  provides these guidelines when an adult seeks to help a grieving child:&nbsp;</span></p>
<ul>
<li><span style="font-size: small;">Tell the truth. Honesty is    the best policy&hellip;and it&rsquo;s often less confusing for the child, especially    if you&rsquo;ve told a white lie and they learn the truth.</span></li>
<li><span style="font-size: small;">When explaining death, avoid    the euphemisms, such as&nbsp; &ldquo;Grandma is sleeping,&rdquo; or &ldquo;Uncle    Joe went on a long trip.&rdquo;&nbsp; </span></li>
<li><span style="font-size: small;">For younger children, your    explanation can be as simple, &ldquo;Grandma&rsquo;s heart quit working and    it won&rsquo;t work anymore.&rdquo;</span></li>
<li><span style="font-size: small;">For older children, more details    may be needed to explain the situation.</span></li>
<li><span style="font-size: small;">Allow the child to go to the    funeral. It is healthy for them to witness the event and then ask their    questions.&nbsp; You also may want to prepare them for the service,    giving them a sequence of what will happen &ndash; and what it means.&nbsp;    Be sure to keep explanations age-appropriate.&nbsp; Your funeral director    can be a great help here &ndash; and may even help you prepare the child.</span></li>
<li><span style="font-size: small;">You always know you&rsquo;ve given    more information than the child needed because they&rsquo;ll either change    the subject or will go off and play with a favorite toy&hellip;or they&rsquo;ll    ask for something to eat.&nbsp; Magically, children know when they&rsquo;ve    reached the saturation point.</span></li>
<li><span style="font-size: small;">If a child is comfortable    in doing so, they can be part of the service.&nbsp; They may want to    read a favorite poem or sing a solo.&nbsp; A five-year-old sang &ldquo;The    Lord&rsquo;s Prayer&rdquo; at a playmate&rsquo;s funeral. The little girl sang behind    the curtain that separated the organist from the chapel, so she wasn&rsquo;t    aware of the details, but years later, she felt good, knowing she had    helped the neighbors &ndash; the parents of the child who had died.</span></li>
</ul>
<p><span style="font-size: small;"> &nbsp;<br /></span></p>
<p><span style="font-size: small;">It&rsquo;s also important to make sure children  are eating well, staying hydrated and getting plenty of sleep.&nbsp;  They also may need to exercise and to be around children of their own  age.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">It may not surprise you that your school-age  child may regress in school performance.&nbsp; Be certain to tell his/her  teachers about the loss of a loved one, so they may respond appropriately  if they see the child having difficulty at school.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">Allow your child to see you grieve. If  you need to cry, explain to the child why you are crying. Don&rsquo;t run  out of the room and close the door.&nbsp; This will only be confusing  for the child.&nbsp;</span></p>
<p><span style="font-size: small;">&nbsp;</span></p>
<p><span style="font-size: small;">Some time after the death, ask the child  to help you compile a memory book about the loved one who recently died.&nbsp;  Make certain there are photographs of the child and the cherished grandmother,  aunt, uncle or best friend.&nbsp; Also, as you work, use this time to  talk about the deceased with your child.&nbsp;<br />&nbsp;<br />&nbsp; <br /></span></p> 
      ]]></content>
    </entry>

    <entry>
      <title>Eight Easy Tips for Funeral Homes in the Current Economy</title>
      <link rel="alternate" type="text/html" href="http://tfda.com/index.php/site/eight_easy_tips_for_funeral_homes_in_the_current_economy/" />
      <id>tag:tfda.com,2009:index.php/site/index/1.44</id>
      <published>2009-07-13T05:06:32Z</published>
      <updated>2009-08-21T17:03:33Z</updated>
      <author>
            <name>Alice Adams</name>
            <email>rtadams2@aol.com</email>
                  </author>

      <category term="Economy"
        scheme="http://tfda.com/index.php/site/C9/"
        label="Economy" />
      <category term="My Business"
        scheme="http://tfda.com/index.php/site/C4/"
        label="My Business" />
      <category term="Business Tips"
        scheme="http://tfda.com/index.php/site/C24/"
        label="Business Tips" />
      <content type="html"><![CDATA[
        <p><strong>Although every other pundit seems to know how to make it through the economic downturn plaguing this country and every other nation in the world, you are &ndash; in fact &ndash; the best judge.  But, as you move through the coming months and the challenging task of serving your community, here are some tips to consider: </strong></p>
<ul>
<li>Cutting back on expenses may be a good &ldquo;first whack&rdquo; at economic pressures, but in truth, being well-positioned and showing strength in face of the current economy are also necessary.</li>
<li>Know your competition.  Maximize your strengths and know your competition&rsquo;s weaknesses.  The more you know, the better position you have to capitalize on your position.</li>
<li>Be brutally honest.  Take a look at how you do things and determine if this is the best you can do &ndash; from the standpoint of price, how well each element aligns with your reputation and from the client family&rsquo;s point of view.  Is  presenting a family bible after each service serving your purpose and your tradition of service&hellip;or is simply a freebee that, in truth, doesn&rsquo;t mean too much to the family?</li>
<li>Do you use customer surveys to their full advantage?  How often are customer surveys used?  Once you&rsquo;ve received survey results, do you make changes&hellip;or continue with the status quo?</li>
<li>If your relationships with vendors, other firms and your families need improvement, don&rsquo;t wait.  Now more than ever before, your business and personal relationships will determine the future of your firm.</li>
<li>Leave no stone unturned.  In an economic downturn, your firm should be streamlining processes, offering training to employees who aren&rsquo;t totally up to speed and making changes whenever and wherever they may be needed.   Just because you&rsquo;ve been doing things the same way for 10 years is no sign these same processes and procedures will carry you through every challenge. </li>
<li>Don&rsquo;t be afraid to ask &ndash; or answer &ndash; the tough questions.  Be open and honest. Have brain-storming sessions where new ideas and thoughts can be considered and then employed or discarded.</li>
<li>Stagnation is not an option.  Keep moving forward, maintain an open mind to new ideas and listen to your clients &ndash; they will tell you their needs and expectations, often before you ask.</li>
</ul> 
      ]]></content>
    </entry>


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